View the
World App
Role
UI and UX Design
Target Audience
Local or overseas art students/ graduates and visitors
Year
May 2022 to Oct 2022
Location
Hong Kong, China
View the World is a virtual tour responsive website where users can access to several art galleries and exhibitions around the world, it targets users who cannot afford time or money/ affected by COVID to see art shows face to face.
Project Goal
PROBLEM: Users cannot see exhibitions due to lack of time and money/ affected by COVID. Users feel virtual art tours do not provide social engagement.
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GOAL: Design an app for View the World that allows users to see art exhibitions around the world and stay engaged with other people.
Research Study Details
User Persona
User Testing Results
Usability Study
An unmoderated usability study was conducted on 5 participants, located in Hong Kong SAR, China, remote, duration was around 30-60 minutes. Changes were made according to the feedback below.
Loading Screen
People wish the flow was clearer (most were unaware they need to click to continue the tour)
Chat Room Not Needed
People were confused of the purpose of the chat room
No Swipe Options
People wished they could proceed from page to page by swiping and not only clicking
What I Learned/ Next Steps
What I Learned:
When designing View the World, I learned the value of usability studies and interviews, their feedback are very important to how to improve the app design.
Next Steps:
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1. Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
E.g. Loading is confusing, cannot proceed further in the art show etc.
2. Conduct more user research to determine any new areas of need.
3. Double check for any changes needed to address.